Birth of a Royal Child Paris Fashion week campaign produced by MANIC Agency

In just 10 days, our team developed and executed a high-energy campaign that boosted the brand’s sales more than any other season.

Drawing inspiration from Muhammad Ali’s iconic knockout photograph, we transformed a legendary moment in sports history into a fully realized campaign. The concept channels the luxury, power, and stardom of a boxer’s lifestyle—resonating deeply with the brand’s core audience and elevating its narrative.

Client Review

Our experience working with the team [Manic Agency] was professional, seamless, and stress-free. Their attention to detail truly reflected a deep commitment to their craft. From the early stages—such as moodboard preparation, model selection, location planning, and fittings—they approached every step with a high level of care and professionalism. We were genuinely impressed by how thoroughly and thoughtfully each aspect was handled.

We were extremely pleased with the final outcome. The images were not only visually strong but also versatile—we’ve used them across our website, email campaigns, and social media, which speaks volumes about our level of satisfaction. The team also provided us with a wide range of options, allowing us to select the visuals that best represent our brand identity.”

Not only would we recommend working with this team, but we are also genuinely looking forward to future collaborations. Their professionalism and execution made them an easy choice for any upcoming projects.”

- Birth of a Royal Child, July 2025

What we did


Creative Direction

  • Mood board

  • Model selection

  • Location planning

  • Concept Development

  • Visual brand analysis

Production

  • Look book shots

  • Cover shots

  • Portrait shots

  • Staged shots

  • Product Detail Shots

  • Styling

Product Detail shots

Look book shots

Staged shots

Cover shots

Campaign Credits:

Creative Direction: Carolina Fernandez Noriega @iixvyn

Production: @manic_Production @urlilkat

Photographer: @maxtardio

Models: @chisomwtf (Chisom) @david.bihomora (David) @mannyomitto (Manny) @fallbackhenry (Henry)

Styling: @mannyomitto

Styling Assistant: @sienasuder

Set assist: @jaida.lawrence @tjsoehl